Originally Posted by Ben Rubinstein
But I'm interested to see why Canon felt the need to announce a camera 5 months prior to release, they've never done that before or even close and it does worry me. I think there is more to what canon is up to than meets the eye. Or maybe it's just the need to announce something pre olympics, pre nikon but while they are still repairing from the tsunami damage?
I think it is "all of the above".
Announce before Nikon
Pre-Olympics (get in the mindset)
Cover for delays from natural disasters gumming up the works