markymarkrb
New member
You know what would really be cool is if Fuji bought some of these sensors and entered the MF digital back world. I really hope Fuji has MF in their future although I doubt it is in their short term plans.
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Agreed. Somebody from Adox told me, Fuji is still producing film only because their CEO insists on it. The market for film is so insignificant by now that the costs of their large scale production are not being covered by the revenue. I hope they can preserve their film production as long as possible.Of all the crazy corporate cultures, Fuji has one that might actually do that.
Personally, Sony's strategy of focusing on high-end gear is a worrying sign for the industry. It is trying to simply survive on an affluent customer base. It is fine for smaller companies like Leica and Phase, but not for larger operations that need a broad customer base. Great for photographers in the short term, maybe not so good for the companies in the long.
Apparently wearing different hats...there are a lot more billionaires and milliners out there, all over the world and in china in particular with a fine appetite for cool expensive stuff
As a business person, I like this thinking. Furthermore, we do not know Sony isn't doing R&D for one or more of the camera companies they supply sensors to. It is much more inexpensive to exploit Sony's engineering lab that develop your own in house staff and lab.Sony might just have signed a "we won't do it!" agreement before the Medium-Format manufacturers agreed to buy this new sensor.
If I was Phase, Hasselblad, Pentax I'd not trust Sony an inch and insist on them not undercutting the whole market with their own camera or back.
so seconded!I think the interesting part of this "war" is that 35mm full frame has now hit 36mp. The question is then how much more MPs can you cram into the space of a full frame sensor at the expense of affordable lenses? From what I have seen, glass is going to have to get quite a bit better to go beyond the 36MP on a postage stamp. This will deter a big part of their market. In other words, I think they have backed themselves a little into a corner with the 36MP sensors. I love my IQ180 but I can't see me enjoying the look of an image that is smaller than the 5.2 micron size. This is where the MF world has an inherent advantage. The IQ250 is not full frame but the sensor but the IQ3XX will be. MF can keep getting bigger and bigger without shrinking the pixels even up to the image circles of tech lenses. By the way, If someone can talk to the right person to get me a 617 digital sensor, let me know. I hate stitching shots at the beach.
You can cram as many pixels on there as you want, and, while there may be a need for new lenses to take advantage of higher resolution sensors, you won't be at a disadvantage using older lenses. Plus, more megapixels is still an improvement when downsized, and moire is decreased.I think the interesting part of this "war" is that 35mm full frame has now hit 36mp. The question is then how much more MPs can you cram into the space of a full frame sensor at the expense of affordable lenses? From what I have seen, glass is going to have to get quite a bit better to go beyond the 36MP on a postage stamp. This will deter a big part of their market. In other words, I think they have backed themselves a little into a corner with the 36MP sensors. I love my IQ180 but I can't see me enjoying the look of an image that is smaller than the 5.2 micron size. This is where the MF world has an inherent advantage. The IQ250 is not full frame but the sensor but the IQ3XX will be. MF can keep getting bigger and bigger without shrinking the pixels even up to the image circles of tech lenses. By the way, If someone can talk to the right person to get me a 617 digital sensor, let me know. I hate stitching shots at the beach.
The sensors in most of Fuji's X cameras are simply Sony sensors with Fuji's unique (I'm personally not a fan) X-trans CFA on top, and the X100 and XA-1 are regular Bayer on a Sony sensor. This isn't any different from Nikon, Ricoh, etc. who also use their own CFAs on top of Sony sensors. If Fuji went medium format, they might still use the Sony 33x44 sensor.Fuji is probably the most likely candidate for a new digital MF camera.
- They make their own sensors.
YES! That would be the ****! Imagine Sony with their new a12r medium format mirrorless system with an EFC that puts the Apla 12 FPS to bed at a fraction of the cost.Can't see it happening myself, for all the reasons mentioned already.
What I can see happening though is what torger suggested in another thread - Sony releasing a mirrorless fixed lens camera utilising their chip. Now that I reckon there is a huge potential for.
The main issues for Pentax during the lengthy time of development for the 645D was very limited financial resources and the exploding megapixel wars with cameras increasing in resolution by leaps and bounds every 6 months during various development stages of the 645D. This doesn't even include the accompanied developing tech that was also being added to each emerging new model of 35mm DSLR's at the time too which meant Pentax had to once again hold up production.The last "new" player to enter medium format digital was Pentax and it took them seven years between when they announced they were going to release a digital 645 until they shipped one to a customer – and they had some pretty decent prior experience in medium format with a range of lenses already designed.
So let me put it another way:The sensors in most of Fuji's X cameras are simply Sony sensors with Fuji's unique (I'm personally not a fan) X-trans CFA on top, and the X100 and XA-1 are regular Bayer on a Sony sensor. This isn't any different from Nikon, Ricoh, etc. who also use their own CFAs on top of Sony sensors. If Fuji went medium format, they might still use the Sony 33x44 sensor.